Last week in Hong Kong, a very important watch exhibition took place: Watches & Wonders 2014. Here, top watch brands unveiled their newest creations – watches that will make their way to the individual markets some time later this year or early next year.
IWC Schaffhausen, one of the top Swiss brands, took the opportunity to release to the world its newest Portofino Mid-Size Collection. With a case size of 37mm, the line is perfect for women or for men who prefer a dressier, yet somewhat smaller sized, timepiece.
The Portofino has, heretofore, been recognized globally as a classic, elegant watch with crisp clean lines inspired by the lifestyle of the northern Italian city whose name it bears. The unveiling of the new Portofino collection marks the 30th anniversary of the Portofino line, which was first introduced in 1984.
The new collection consists of three models (steel, rose gold and white gold) in dozens of variations, and we are certain women will love the line, which includes the Portofino Midsize Automatic Moon Phase, the Midsize Automatic Day & Night model with second time zone indication, and the Portofino Midsize Automatic.
Varying degrees of diamonds adorn the dials and cases of many models, and IWC has turned once again to Italian shoemaker Santoni to provide top-quality, hand-stitched alligator straps in a stunning array of colors. There are also three new automatic models that feature 40mm cases set with precious stones.
According to Georges Kern, CEO of IWC Schaffhausen, “IWC has established itself as a global brand, and therefore keeps a close eye on what people are wearing when it comes to watches and jewelry, on what trends are developing. What we are currently observing is an increasing worldwide demand for watches set with diamonds. With the Midsize collection, we are making this successful, classic watch line more interesting for customers with slimmer wrists.”
To celebrate the launch of the line, IWC once again turned to famed photographer Peter Lindbergh, who shot the watches in black and white on the wrists of IWC friends of the brands, such as Cate Blanchett, Emily Blunt, Ewan McGregor and others. Additionally, supermodels Karolina Kurkova and Adriana Lima participated in the shoot, which took place in the picturesque seaside village of Portofino. The photographs will be part of a global traveling exhibition that will find its way to Art Basel in Miami in December. We are very excited to be able to bring this new collection to the forefront for our female watch lovers and for connoisseurs with slightly smaller wrists.
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